Coach · Builder · Writer

Helping people
become who they
already are.

I coach creators to discover the channel inside them. I build apps that solve real problems. I write stories and histories worth telling. Everything connects back to one thing: The creativity that's already within you, waiting.

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Edward Ashdown
Coached: 800+ Founder — Accountably & Murmur Writing — Voices of the Saints · Iron Genesis · Zero Day Protocol

What I do

Three crafts.
One through-line.

An invitation to join a pursuit for meaning and transformation.

01

Coaching

I help creators find and create the YouTube channel already inside them. Together, we surface the unique intersections between their passions, knowledge, and what audiences want to watch. One of four coaches for Jake Tran's Accelerator Pro. Over 800 coached.

Work with me →

02

Building

I build integrated software that solves real problems. Accountably is an AI accountability coach for beating online addiction, with an external dev team and investors. Murmur is a voice-first dictation, AI-rewriting, and lookup utility that floats above the desktop. ScribeOS closes the gap between pure manual writing and pure AI generation. Family Tales turns family holiday photos into interactive children's stories.

See my projects →

03

Writing

A documentary YouTube channel about the lives of saints. A non-fiction book connecting ancient holiness to the modern reader. Steampunk alternate history fiction. Near-future AI noir thriller. I write across every register, because the same curiosity drives all of them: what makes a human life worth examining?

Read my work →

Projects

What I'm building.

About

The longer story.

I started my career as a teacher in training and transitioned to tutoring and mentoring once I realized I preferred investing in individuals over the classroom. I moved to Hong Kong as a mentor for gifted students and students with learning differences. What I discovered there — that creativity is learnable, that limitation is usually a matter of framing, that people already have what they need — became the through-line for everything since.

Today, I do 1-1 Accountability Coaching for Jake Tran's YouTube Accelerator. With these experiences and tackling my own habits, I co-founded Accountably, an AI accountability coach helping people to overcome digital addictions. I'm also building Murmur, a voice-first dictation and AI-rewriting utility, as a hobby project to hone my AI skills and bring the future — voice plus LLMs woven into every workflow — to my desktop today. ScribeOS is a writing IDE for people who think AI should assist rather than replace, heavily informed by my experimentation with Murmur. I also run Holy Histories, a faceless YouTube channel that takes the lives of historical saints seriously.

Everything connects: the coaching, the apps, the writing, the faith. It's all an invitation to join a pursuit for meaning and transformation.

800+
Coached
4
Active
projects
3
Books in
progress
1
YouTube
channel

What I believe

Creativity is a learnable skill, not a gift. An intentional way of thinking that can be trained through modelling, practice, and tools. Everyone has a channel, a book, a business inside them — they just need the framework to find it.

People already have what they need. The role of a coach is not to add, but to surface. Most transformation is a subtraction problem — remove the framing that limits you and the answer appears.

Honesty is always the best strategy. Not just ethically — tactically. Authenticity compounds. You sell best by not selling, just talking. Give away everything generously, and trust the value to do its work.

Technology should serve human creativity, not replace it. AI is the most powerful leverage tool in history — but the soul behind the work still has to be human. Assistance over automation, always.

The ancient and the modern are the same story. The saints who shaped civilisation, the creators building today, the programmers shaping tomorrow — all asking the same question: what does a good life look like, and how do you build it?

Always take a leap of faith. The best decisions I've made felt uncertain at the time. Waiting for certainty is just another word for waiting forever. You build the bridge by walking across it.

God will use us if we make the space. Everything I build, coach, and write flows from a Christian faith that sees meaning and purpose as the bedrock of a well-lived life.

Kind words

What people say.

Edward has a rare knack with creativity. He triages across your hobbies, interests, work, and personal life to find something that speaks exactly to you and actually works. It was awesome!

L

Lisa

YouTube creator

I’ve been through a fair few programs, but Edward’s coaching is second to none. The time and attention, personal care, and friendliness have really helped me find my voice and feel confident in all these new skills. Thanks!

T

Troy

Accelerator Pro member

The guy just keeps going and always wants the best. He’s shown me some stuff with AI that blew me away but more than that, he’s creative with it.

C

Charlie

Colleague

Let’s talk

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For queries or collaborations, my inbox is always open.

No sales. No funnels. No AI. Just a reply from me.